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Business Administration Lecturers

Faculty of Management Sciences, Prince of Songkla University

Major in Business Information Systems

Head of Curriculum

Dr. Attaporn Wangpoonsarp

Educational Background :

Ph.D. (Information Sciences), University of Yamanashi, Japan

Specialization :

Contact :

+66-7428-7911
attaporn.w@psu.ac.th
Research findings published in academic journals.

[P1] K. Kongsakun and C. C. Fung, “Neural Network Modelling for an Intelligent
Recommendation System Supporting SRM for Universities in Thailand” In WSEAS
TRANSACTIONS on COMPUTERS. Issue 2, Vol 11, February 2012, pp.34-44.
[P2] K. Kongsakun, J. Kajornrit and C. C. Fung, Neural Network Modelling for an
Intelligent Recommendation System Supporting SRM for Universities in Thailand. In
The Asian International Journal of Science and Technology in Production and
Manufacturing Engineering (AIJSTPME), July – September, 2012, Vol. 5, No. 3
[P3] K.Watkins, N. Napayap, C.C. Fung, “An Association Rule Modeling For a Programme and Activity Recommendation System Supporting Student Counselling Management for Universities in Thailand”, International Journal of Computing, Communication and Instrumentation Engineering(IJCCIE) (Online), http://ijccie.iieng.org/journals_pdf/19 [April, 2016]

The work is presented at the academic conference and/or published collectively.

[P4] K. Kongsakun, J. Kajornrit and C.C. Fung, Understanding Student Relationship Management and Its effects on University students. In the Postgraduate Electrical Engineering and Computing Symposium (PEECS 2009), Perth, Australia. October 2009.
[P5] K. Kongsakun, and C.C. Fung, a Recommendation System for Student Relationship Management. In Proceeding of the 8th International Conference on E-Business (INCEB 2009), Bangkok, Thailand, 28th-29th October 2009.
[P6] K. Kongsakun, C. C. Fung, S. Borirug and W. Philuek, An Intelligent
Recommendation System Framework for Student Relationship Management. In Proceedings of the “World Academy of Science, Engineering and Technology”, Penang, Malaysia, volume 62, February 2010.
[P7] K. Kongsakun and C. C. Fung, Developing an Intelligent Recommendation System for a Private University in Thailand. In Proceedings of the International Association for Computer Information Systems (IACIS), Las Vegas, USA, 6-9 October, 2010.
[P8] K. Kongsakun, J. Kajornrit and C. C. Fung, Neural Network Modelling for an
Intelligent Recommendation System Supporting SRM for Universities in Thailand. In Proceedings of the 8th International Conference on Computing and Information Technology (IC2IT), Pattaya city, Thailand, 9-10 May, 2012.
[P9] K. Kongsakun, Tuchtawan Chanakul and C. C. Fung, Decision Tree Modelling for an Intelligent Recommendation System Supporting SRM for Universities in Thailand. In Proceeding of the International Conference on Computer and Information Technology (ICCIT’2012), Bangkok, Thailand, 16-17 June, 2012.
[P10] K. Kongsakun, Prediction of Likelihood of Overall Results from Freshmen Using a Combined Classifier in a Recommendation System. In Proceeding of the Postgraduate Electrical Engineering and Computing Symposium (PEECS 2012), Curtin University, WA, Australia, 9 November 2012.
[P11] S.Borirug, C.C.Fung and K.Kongsakun, An Investigation On The Performance Of Four Learning Instruction Designs In Virtual Experiential Learning For Educationing Thai Youths On Traffic Rules, In Proceeding of 2012 4th International Conference of Computer Technology and Development (ICCTD 2012), Bangkok, Thailand, November 2012.
[P12] K. Kongsakun, C.C. Fung and K.W. Wong, Drop-out Identification model using Data Mining for an Intelligent Recommendation System for Universities in Thailand. In Proceeding of the Hatyai Symposium 2013, Songkla, Thailand, 10 May 2013.
[P13] K. Kongsakun, An improved recommendation model using linear regression and clustering for a private university in Thailand. In Proceeding of the International Conference on Machine Learning and Cybernetics (ICMLC 2013),Tianjin, China, 14-17 July 2013.
[P14] K. Watkins, “An Improved Recommendation Models on Grade Point Average Prediction and Prograduate Identification using Data Mining”, Advances in Neural Networks, Fuzzy Systems and Artificial Intelligence, Gdansk, Poland, May 15-17, 2014.
[P15] T. Ketamon, P. Cheb-Buenner and K.Watkins, “Online Language of Persuasion: A Case Study of Sunsilk Hair Care Products Advertising”, 7th International Conference on Humanities and Social Sciences” ASEAN 2015:Challenges and Opportunities(Proceeding)”, Songkhla, Thailand, June 5-6, 2015.
[P16] K.Watkins, N. Napayap, C.C. Fung, “An Association Rule modeling for a Programme and Activity Recommendation System Supporting Student Counseling Management for Universities in Thailand”, 2015 International Conference on Innovative Technologies and Advanced Computing (ICIAC-15), Phuket, Thailand, 28-29 July 2015.
[P17] T. Kirotsin, K.Watkins and C. Thongkamkaew, “Customer Satisfaction in Repurchasing and Word-of-Mouth behavior in Entertainment Industry in Thailand”, The 7th Hatyai National and International Conference), Songkhla, Thailand, 23 June 2016.
[P18] M. Watkins, K. Watkins and N. Napayap, “Data Mining in classroom”, The 7th Hatyai National and International Conference), Songkhla, Thailand, 23 June 2016.
[P19] K. Watkins, N. Napayap, Thananed Jirasukprasert ,“Intelligent Recommendation Systems using Data Mining techniques for Education Analytics for University Students in Thailand,”, International STEM Education 2017(iSTEM Ed 2017), Chaingmai, Thailand, 12-14 July 2017.
[P20] M.Watkins, K. Watkins, N. Napayap and C. Thongkamkaew4 ,“An Intelligent Product Offer Recommendation System for Retail Business”, The 11th Hatyai National and International Conference , Songkhla, Thailand, 17 July 2020.

Dr. Ruchdee  Binmad

Educational Background :

Ph.D. (Software Engineering), Dalian University of Technology, 2019

Specialization :

– Soft Security
– Trust Management
– Reputation Systems
– Multi-Agent Systems

Contact :

+66-7428-7940
ruchdee.bi@psu.ac.th
Research findings published in academic journals.
The work is presented at the academic conference and/or published collectively.
Associate Professor Theerawat  Hungsapruek Dean

Educational Background :

M.Sc. (Computer Science), Prince of Songkla University, 1998

Specialization :

– Business Administration
– Information System
– Information Technology

Contact :

+66-7428-7891
theerawat.h@psu.ac.th
Research findings published in academic journals.
The work is presented at the academic conference and/or published collectively.
Assistant Professor Dr. Orraya  Suwanno

Educational Background :

Ph.D. (Computer and Mechanical Information System Engineering), University of Yamanashi Japan, 2550

Specialization :

– Data Mining
– Information Retrieval
– Information System for Tourism

Contact :

+66-7428-7935
orraya.s@psu.ac.th
Research findings published in academic journals.
The work is presented at the academic conference and/or published collectively.
Dr. Rasryne Hirankalyakorn

Educational Background :

Ph.D. (Informatics) University of Montpellier, FRANCE, 2008

Specialization :

– Business Intelligence
– Data Mining
– Information Retrieval
– Management Information System

Contact :

+66-7428-7936

rasryne.h@psu.ac.th
Research findings published in academic journals.
The work is presented at the academic conference and/or published collectively.