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Business Administration Lecturers

Faculty of Management Sciences, Prince of Songkla University

Major in Business Information Systems

Head of Curriculum

Dr. Ruchdee  Binmad

Educational Background :

Ph.D. (Software Engineering), Dalian University of Technology, 2019

Specialization :

– Soft Security
– Trust Management
– Reputation Systems
– Multi-Agent Systems

Contact :

+66-7428-7940
ruchdee.b@psu.ac.th
Research findings published in academic journals.
The work is presented at the academic conference and/or published collectively.
Asisstant Professor Theerawat  Hungsapruek Dean

Educational Background :

M.Sc. (Computer Science), Prince of Songkla University, 1998

Specialization :

– Business Computer
– Information System
– Information Technology

Contact :

+66-7428-7933
theerawat.h@psu.ac.th
Research findings published in academic journals.
The work is presented at the academic conference and/or published collectively.
Assistant Professor Jirawan  Samangsri 

Educational Background :

M.Sc. (Computer Science), Prince of Songkla University, 1998

Specialization :

– Management Information System

Contact :

+66-7428-7915
jirawan.sa@psu.ac.th
Research findings published in academic journals.
The work is presented at the academic conference and/or published collectively.
Assistant Professor Dr. Orraya  Suwanno

Educational Background :

Ph.D. (Computer and Mechanical Information System Engineering), University of Yamanashi Japan, 2550

Specialization :

– Data Mining
– Information Retrieval
– Information System for Tourism

Contact :

+66-7428-7935
orraya.s@psu.ac.th
Research findings published in academic journals.
The work is presented at the academic conference and/or published collectively.
Dr. Jantawan  Piyawat

Educational Background :

Ph.D. (Information systems), University of Maryland, Baltimore County USA, 2545

Specialization :

– Development of Information Systems
– Knowledge Management

Contact :

+66-7428-7931
jantawan.n@psu.ac.th
Research findings published in academic journals.

Noiwan, J. and Norcio, A. F. (2006) “Cultural Differences on Attention and Perceived Usability: Investigating Color Combinations of Animated Graphics”, International Journal of Human-Computer Studies, Vol. 64, Issue 2, Pages 103-122 (February 2006).

The work is presented at the academic conference and/or published collectively.

จันทวรรณ ปิยะวัฒน์. (2563). ผู้หญิงก็เขียนโปรแกรมได้: ความแตกต่างระหว่างเพศในด้านพฤติกรรมการเรียนผลสัมฤทธิ์ทางการเรียนและเกรดในรายวิชาการเขียนโปรแกรมคอมพิวเตอร์. การประชุมวิชาการระดับชาติด้านการบริหารจัดการ ครั้งที่ 12 ประจำปี 2563 ณ คณะวิทยาการจัดการ มหาวิทยาลัยสงขลานครินทร์. 6 มิถุนายน 2563.

 

Jantawan Piyawat. (2018). Sustainable Development of a Knowledge Management Online Community: Lessons Learned from 13 Years of GotoKnow.org. International Conference on Innovations in Interdisciplinary Research (ICIIR). Suratthani Rajabhat University, Suratthani, Thailand. Dec 13-14, 2018. Pages 91-102.

 

Jantawan Piyawat. (2018). Thailand Education Reform: A Web Content Analysis of Thailand’s Largest Online Community in Education. The 5th National and 3rd International Conference on Education (NICE) 2018. Prince of Songkla University, Phuket, Thailand. July 5-7, 2018. Pages 144-153.

 

จันทวรรณ ปิยะวัฒน์. (2561). 12 ปีของ GotoKnow.org: การวิเคราะห์ระยะยาวของเว็บไซต์ที่มีข้อมูลและการใช้งานมาก. การประชุมวิชาการระดับชาติด้านการบริหารจัดการ ครั้งที่ 10 ประจำปี 2561 ณ คณะวิทยาการจัดการ มหาวิทยาลัยสงขลานครินทร์. 30 มิถุนายน 2561. หน้า 424-439.

 

สุนทรี แซ่ตั่น, จันทวรรณ ปิยะวัฒน์ และ ยุวนุช ทินนะลักษณ์ (2555). การวิเคราะห์ปัจจัยเชิงสำรวจอุปสรรคในการแลกเปลี่ยนเรียนรู้ทางออนไลน์ที่มีผลต่อความตั้งใจในการแลกเปลี่ยนเรียนรู้ของผู้ใช้งานในชุมชนออนไลน์ GotoKnow.org. ประชุมวิชาการระดับชาติด้านการบริหารจัดการ ครั้งที่ 4 (หน้า 587-599).

 

Noiwan, J., Piyawat, T., and Norcio, A.F. (2005) “Computer Attitude and Computer Self-Efficacy: A Case Study of Thai Undergraduate Students”, HCI International 2005, Las Vegas, USA.

 

Piyawat, T., Noiwan, J., and Norcio, A. F. (2005) “Usability Testing of BlogExpress: Blog Reader Software as a Knowledge Management Tool”, HCI International 2005, Las Vegas, USA.

 

Noiwan, J., and Emurian, H.H. (2001) Effects of target density and graphics presentation style on search time and reports of usability and preference, In M. Khosrowpour (Ed.) Managing Information Technology in a Global Economy, Hershey: Idea Group Publishing, 134-138.

 

Noiwan, J. and Norcio, A. F. (2001) Designing for Effective Information Presentation: The Effects of Cultural Differences on Speed, Accuracy, and Perceptions on Usability and Aesthetics, Proceedings of the HCI International 2001 Conference, Volume 1 – Usability Evaluation and Interface Design: Cognitive Engineering, Intelligent Agents, and Virtual Reality, 115-119.

 

Noiwan, J., Piyawat, T., and Norcio, A. F. (2001) The Impact of Culture in Designing Web-Based Systems, Proceedings of the WebNet 2001-World Conference on the WWW and Internet, Orlando, FL, 913-918.

 

Noiwan, J., Piyawat, T., and Norcio, A. F. (2001) Between-Page Banner Advertising (BePBA) on the Web: A Solution Where Usability and Advertising Meet, Proceedings of the WebNet 2001-World Conference on the WWW and Internet, Orlando, FL, 919-924.

 

Piyawat, T., Noiwan, J., and Norcio, A. F. (2001) Navigation is Law: The Conceptual Architecture for Layered Web-based Information Systems, Proceedings of the WebNet 2001-World Conference on the WWW and Internet, Orlando, FL, 1011-1012.

 

Piyawat, T., Noiwan, J., and Norcio, A. F. (2001) Measuring Web Navigational Capability Using Paths, Distances, Loops, and Routes – the WebStruct Tool, Proceedings of the WebNet 2001–World Conference on the WWW and Internet, Orlando, FL, 1013.

 

Zaphiris, P. (chair), Noiwan, J., Kurniawan, S. H., and Karoulis, A. (2001) Panel on Special Topics of Web Usability. Proceedings of the WebNet 2001-World Conference on the WWW and Internet, Orlando, FL, 1392-1395.

Dr. Attaporn Wangpoonsarp

Educational Background :

Ph.D. (Information Sciences), University of Yamanashi, Japan

Specialization :

Contact :

+66-7428-7891
attaporn.w@psu.ac.th
Research findings published in academic journals.

[P1] K. Kongsakun and C. C. Fung, “Neural Network Modelling for an Intelligent
Recommendation System Supporting SRM for Universities in Thailand” In WSEAS
TRANSACTIONS on COMPUTERS. Issue 2, Vol 11, February 2012, pp.34-44.
[P2] K. Kongsakun, J. Kajornrit and C. C. Fung, Neural Network Modelling for an
Intelligent Recommendation System Supporting SRM for Universities in Thailand. In
The Asian International Journal of Science and Technology in Production and
Manufacturing Engineering (AIJSTPME), July – September, 2012, Vol. 5, No. 3
[P3] K.Watkins, N. Napayap, C.C. Fung, “An Association Rule Modeling For a Programme and Activity Recommendation System Supporting Student Counselling Management for Universities in Thailand”, International Journal of Computing, Communication and Instrumentation Engineering(IJCCIE) (Online), http://ijccie.iieng.org/journals_pdf/19 [April, 2016]

The work is presented at the academic conference and/or published collectively.

[P4] K. Kongsakun, J. Kajornrit and C.C. Fung, Understanding Student Relationship Management and Its effects on University students. In the Postgraduate Electrical Engineering and Computing Symposium (PEECS 2009), Perth, Australia. October 2009.
[P5] K. Kongsakun, and C.C. Fung, a Recommendation System for Student Relationship Management. In Proceeding of the 8th International Conference on E-Business (INCEB 2009), Bangkok, Thailand, 28th-29th October 2009.
[P6] K. Kongsakun, C. C. Fung, S. Borirug and W. Philuek, An Intelligent
Recommendation System Framework for Student Relationship Management. In Proceedings of the “World Academy of Science, Engineering and Technology”, Penang, Malaysia, volume 62, February 2010.
[P7] K. Kongsakun and C. C. Fung, Developing an Intelligent Recommendation System for a Private University in Thailand. In Proceedings of the International Association for Computer Information Systems (IACIS), Las Vegas, USA, 6-9 October, 2010.
[P8] K. Kongsakun, J. Kajornrit and C. C. Fung, Neural Network Modelling for an
Intelligent Recommendation System Supporting SRM for Universities in Thailand. In Proceedings of the 8th International Conference on Computing and Information Technology (IC2IT), Pattaya city, Thailand, 9-10 May, 2012.
[P9] K. Kongsakun, Tuchtawan Chanakul and C. C. Fung, Decision Tree Modelling for an Intelligent Recommendation System Supporting SRM for Universities in Thailand. In Proceeding of the International Conference on Computer and Information Technology (ICCIT’2012), Bangkok, Thailand, 16-17 June, 2012.
[P10] K. Kongsakun, Prediction of Likelihood of Overall Results from Freshmen Using a Combined Classifier in a Recommendation System. In Proceeding of the Postgraduate Electrical Engineering and Computing Symposium (PEECS 2012), Curtin University, WA, Australia, 9 November 2012.
[P11] S.Borirug, C.C.Fung and K.Kongsakun, An Investigation On The Performance Of Four Learning Instruction Designs In Virtual Experiential Learning For Educationing Thai Youths On Traffic Rules, In Proceeding of 2012 4th International Conference of Computer Technology and Development (ICCTD 2012), Bangkok, Thailand, November 2012.
[P12] K. Kongsakun, C.C. Fung and K.W. Wong, Drop-out Identification model using Data Mining for an Intelligent Recommendation System for Universities in Thailand. In Proceeding of the Hatyai Symposium 2013, Songkla, Thailand, 10 May 2013.
[P13] K. Kongsakun, An improved recommendation model using linear regression and clustering for a private university in Thailand. In Proceeding of the International Conference on Machine Learning and Cybernetics (ICMLC 2013),Tianjin, China, 14-17 July 2013.
[P14] K. Watkins, “An Improved Recommendation Models on Grade Point Average Prediction and Prograduate Identification using Data Mining”, Advances in Neural Networks, Fuzzy Systems and Artificial Intelligence, Gdansk, Poland, May 15-17, 2014.
[P15] T. Ketamon, P. Cheb-Buenner and K.Watkins, “Online Language of Persuasion: A Case Study of Sunsilk Hair Care Products Advertising”, 7th International Conference on Humanities and Social Sciences” ASEAN 2015:Challenges and Opportunities(Proceeding)”, Songkhla, Thailand, June 5-6, 2015.
[P16] K.Watkins, N. Napayap, C.C. Fung, “An Association Rule modeling for a Programme and Activity Recommendation System Supporting Student Counseling Management for Universities in Thailand”, 2015 International Conference on Innovative Technologies and Advanced Computing (ICIAC-15), Phuket, Thailand, 28-29 July 2015.
[P17] T. Kirotsin, K.Watkins and C. Thongkamkaew, “Customer Satisfaction in Repurchasing and Word-of-Mouth behavior in Entertainment Industry in Thailand”, The 7th Hatyai National and International Conference), Songkhla, Thailand, 23 June 2016.
[P18] M. Watkins, K. Watkins and N. Napayap, “Data Mining in classroom”, The 7th Hatyai National and International Conference), Songkhla, Thailand, 23 June 2016.
[P19] K. Watkins, N. Napayap, Thananed Jirasukprasert ,“Intelligent Recommendation Systems using Data Mining techniques for Education Analytics for University Students in Thailand,”, International STEM Education 2017(iSTEM Ed 2017), Chaingmai, Thailand, 12-14 July 2017.
[P20] M.Watkins, K. Watkins, N. Napayap and C. Thongkamkaew4 ,“An Intelligent Product Offer Recommendation System for Retail Business”, The 11th Hatyai National and International Conference , Songkhla, Thailand, 17 July 2020.

Dr.Kanokwan Watkins

Educational Background :

Doctor of Information Technology (Information Technology) Murdoch University, Western Australia, Australia 2014

Specialization :

Data Mining, Data analytics, Big Data Analysis, Business Intelligence, Artificial Intelligence, Machine Learning and Tourism

Contact :

+66-9362-03930
kanokwan.watkins@gmail.com
Research findings published in academic journals.
The work is presented at the academic conference and/or published collectively.