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Bachelor of Business Administration

Faculty of Management Sciences, Prince of Songkla University

Major in Marketing and Communications

Major in Marketing

The curriculum provides students with knowledge of marketing management, consumer behavior, marketing research, sales management quantitative analysis for marketing, promotion strategy, product pricing policy, International marketing, marketing problems, marketing communications, and competitive marketing strategies.
Career Opportunities
  • Marketing officer
  • Market researcher
  • Export-import staff
  • Direct sales manager
  • Sales representative
  • Salesman
  • Customer relations officer
  • Bank clerk
  • Freelance
Course Structure
Normal and cooperative study plans
A. General Education Courses 30 credits
B. Major Required Courses, 93 credits
C. Free Electives, 6 credits
Total 129 credits
Study Duration
Four-year degree