After four meaningful days of learning, collaboration, and hands-on development, the **Sustainovation 2026: Green Entrepreneur Series** officially concluded on **8 August 2026**, as the Faculty of Management Sciences, Prince of Songkla University, brought the learning journey from the classroom into the real marketplace at the **Mahatsajan Dahla Ban Festival, Baan Maled Phan Market, Songkhla Province**.

Throughout the four-day program, our Green Entrepreneurs explored key concepts including **Green Entrepreneurship, Sustainable Innovation, Value Creation, Branding & Storytelling, Digital Marketing, and the application of AI for business**.

On the final day, these ideas were transformed into real action.

Entrepreneurs showcased and sold their products while communicating sustainability through product development, packaging, booth design, branding, storytelling, digital marketing, content creation, and the application of AI for communication and sales.

At the same time, our students worked alongside the entrepreneurs, supporting booth preparation, marketing communication, promotion, content creation, and behind-the-scenes media production. This created a meaningful learning environment connecting **the university, entrepreneurs, students, and the community**.

A special highlight of the final day was the presentation of the **“Green Entrepreneur of Songkhla” Awards**. We were honored to have **the Dean of the Faculty of Management Sciences, Associate Professor Theerawat Hungsapruek **, present the awards to outstanding entrepreneurs who demonstrated excellence in integrating sustainability concepts into creative and practical business solutions.

Although the four-day program has officially come to an end, we believe the Sustainovation journey does not end here.

Rather, this is the beginning of stronger networks, new business opportunities, continued community engagement, and sustainable innovations that can create shared value for **business, society, communities, and the environment**.

Our sincere appreciation goes to all entrepreneurs, speakers, partners, students, organizers, and supporters who contributed to making this four-day journey possible.

**Four days of learning may have ended, but the journey of Sustainovation has only just begun.**

Because sustainability becomes truly meaningful when **knowledge is transformed into action**.

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