The Bachelor of Business Administration Program in Management and Entrepreneurship (International Program) is an English-taught program that covers all the necessary management and entrepreneurial knowledge and skills needed in business administration of the digital age. Graduates may apply their knowledge of business administration to their work in public or private organizations nationally and internationally. They may become an independent entrepreneur, an organizational entrepreneur or a social entrepreneur.
The program aims to equip graduates with hard skills and soft skills in management, communication and systematic thinking as well as encouraging graduates to self-study. In addition, the program adheres to Prince of Songkla University’s educational philosophy which focuses on progressivism, an approach of educating learners in all aspects. This is to prepare learners so that they are able to adapt to the fast changing environment and can live more happily in society.
The teaching is arranged by using a learner-centered approach and is developed focusing on learners’ needs. Learners are encouraged to learn through problem solving activities, self-studying, practice and workshops both inside and outside classroom which could lead to the development of lifelong learning skills. The program also focuses on outcome-based education, active learning, problem-based learning, project-based learning and service learning. Lastly, the program holds to the royal wish of His Royal Highness Prince Mahidol Adulyadej: “Our Soul is for the Benefit of Mankind” as our operational guideline.
